Synthwave: 80s Nostalgia Reimagined / by Madelyn Darling

In the vast landscape of music genres, few have managed to capture the spirit of a bygone era quite like synthwave. With its roots deeply embedded in the 1980s, synthwave has emerged as a vibrant and influential genre that not only pays homage to the past but also redefines modern pop culture. 

That 80s Connection

Synthwave, also referred to as retrowave, outrun, and futuresynth, is a genre that draws heavy inspiration from the music, aesthetics, and culture of the 1980s. This era was marked by the advent of synthesizers, drum machines, and a distinctive electronic sound that defined the decade’s pop and electronic music. Artists like Kraftwerk, Jean-Michel Jarre, and Gary Numan laid the groundwork for the genre with their innovative use of technology and electronic instrumentation.

The hallmark of 80s music was its lush synthesizer melodies, pulsating basslines, and catchy rhythms. Synthwave channels this nostalgic soundscape, often featuring shimmering synths, driving beats, and evocative melodies reminiscent of iconic 80s soundtracks. The genre's visual aesthetic also draws heavily from the era, with neon lights, retro-futuristic imagery, and pixel art that evoke a sense of nostalgia for the early days of computer graphics and arcade games.

Emergence in Modern Pop Culture

Synthwave began to gain traction in the early 2010s, with artists like Kavinsky, Perturbator, and Carpenter Brut bringing the genre to a broader audience. The genre’s revival can be attributed to several factors, including the growing popularity of retro-themed media and the rise of online communities that celebrate vintage culture.

One of the key drivers of synthwave's resurgence is its presence in film and television. Movies like "Drive" (2011), with its iconic synth-heavy soundtrack, and the Netflix series "Stranger Things" (2016), which features a synth-driven score and 80s-inspired aesthetic, have played a significant role in reintroducing 80s-inspired music and visuals to a new generation. The genre’s ability to evoke a sense of nostalgia while remaining fresh and innovative has resonated with audiences both old and new.

Moreover, the internet has played a crucial role in the genre's popularity. Platforms like Bandcamp, SoundCloud, and YouTube have allowed synthwave artists to reach global audiences and build dedicated fan bases. Online groups and forums have fostered a sense of community among enthusiasts, further fueling the genre’s growth and evolution.

What Synthwave Represents

At its core, synthwave is about escapism and imagining different realities. The genre's emphasis on synthesizers and modern production reflects a fascination with innovation and the possibilities of the future, even as it pays tribute to the past.

Synthwave also represents a form of artistic expression that thrives on community and collaboration. The genre’s DIY ethos and vibrant online presence have allowed artists to experiment with their sound and visuals, leading to a diverse array of styles within the synthwave umbrella. From dreamy, atmospheric tracks to high-energy anthems, synthwave offers something for everyone, all while maintaining a cohesive connection to its 80s roots.

Synthwave is more than just a musical genre; it is a celebration of a past era reimagined for the present. Its connection to the 80s is evident in its sound, visuals, and cultural references, but its impact on modern pop culture speaks to its timeless appeal. As synthwave continues to evolve and gain traction with new fans, it will serve as a reminder of the human condition to yearn for the past and fantasize about the future, all while being in the present.